Product Description

The "Fish We Eat" cigarette cards were a unique and educational set produced by the White Fish Authority (WFA) in the mid-20th century. The White Fish Authority was established in the United Kingdom in 1948 with the aim of promoting the consumption of white fish, particularly species like cod, haddock, and plaice, which were abundant in British waters but were not as popularly consumed as other types of seafood.

To achieve its goal of increasing the consumption of white fish, the WFA embarked on various promotional campaigns, one of which involved the creation of educational cigarette cards. These cards were typically included in cigarette packs and featured illustrations and information about different species of fish, their habitats, characteristics, and culinary uses.

The "Fish We Eat" cigarette cards were not only a marketing tool but also served an educational purpose. They aimed to inform consumers about the diversity of white fish available, encourage them to try new varieties, and provide cooking tips and recipes to make fish preparation more accessible.

Each card in the set typically featured a colorful illustration of a specific fish species on the front, along with its common and scientific name. The reverse side of the card would contain detailed information about the fish, such as its habitat, size, diet, and cooking methods.

These cards were distributed widely across the United Kingdom, often found in cigarette packets sold in shops and supermarkets. They became popular collectibles, appreciated not only for their educational value but also for their aesthetic appeal.

The "Fish We Eat" cigarette cards served as a successful promotional tool for the White Fish Authority, contributing to increased awareness and consumption of white fish among the British public. Today, these cards are valued as historical artifacts, offering insight into post-war British culinary culture and the efforts to promote the consumption of local seafood.